Thats Asda’s Price…

8 Nov

According to the Daily Mail, more than ‘two dozen’ viewers have complained about the Asda Christmas advert, claiming it to be sexist. By all means, an army of two dozen angry viewers are not to be messed with, but when does tongue in cheek become sexist?

The Boots adverts are overtly directed towards women and they work wonderfully. The last Christmas advert showed a man using his wife’s expensive moisturiser all over his body, which led me to turn a slightly lighter shade of red after I found my boyfriend of the time doing the exact same thing. ‘Rejoice! Other women have to suffer this moronic behaviour too! I’m not alone! Take me to Boots to buy me new moisturiser NOW!’

Advertisements always stereotype because it’s the easiest and quickest way of communicating a message to a vast audience. However these adverts are just showing that this is what happens around Christmas that someone has to be there to successfully wrap it all up with a ribbon and that someone in the eyes of Asda just happens to be a Mum. If I was a Dad I’d be annoyed at Asda for insinuating that I cannot make Christmas a success.

Are brands right to stereotype?

Brands pay a huge sum of money for their adverts that last 30 seconds max. Each brand, if really pushed, would reveal their specific audience who they want to target. However they also would like to target those on the outer skirts of the demographics too, so what do they do? They stereotype in order to appeal to a larger audience. Maybe one I, Jess and Megan will be sat watching TV and they’ll be able to insert our names into adverts and make them personal, however until then we’ll continue to align ourselves to the brands whose stereotypes we want to fit.

Is it insulting to the majority or the minority and does this really matter?

 ‘Two dozen’ complaints is hardly enough to make it news worthy in my eyes, so as far as I’m concerned the minority do not matter because they are quite obviously not the types of people Asda are trying to target.


A picture’s worth a thousand words…

5 Nov

The biggest news story over the past week has been the devastating hurricane ‘Sandy’ which hit New York last week. Broadcasted all over the World, the hurricane sadly killed the lives of 40 people in New York, 24 in New Jersey and 69 in the Caribbean before it turned North to the Eastern board of America. 30,000 to 40,000 in New York alone are said to have needed housing.

The devastation this has caused is unthinkable and with news updates spreading quick over the internet, each source of information is seen as news worthy but also trusted.

For many of those reading these news stories, the images speak for themselves… but are they all real pictures we have seen?

The images you see have been circulated on the internet, posing asthe truth. The pictures have been processed in photoshop or taken from films and edited once more. These images would have been seen by millions of people, some of which have been directly effected.

So, is it right to publish fake images of a natural disaster…

In the comfort of your own home it is fair enough to entertain yourself with editing pictures – whatever floats your boat! But it is a different meaning when these pictures are published worldwide in relation to a natural disaster effecting so many lives. Many victims, relatives etc. will believe these images are telling the true story, making it seem even worse than the situation is.

These images should have been banned from being published in the first place or even banned from the web after it was revealed these images were fake, censoring should be put in place before harmful images like these appear online.


Amanda Todd…

16 Oct

There has been a significant amount of coverage in the media recently concerning the suicide of 15 year old Amanda Todd…

The Canadian teenager took her life after being hounded for several years by anonymous tormentors, who incessantly followed her from school to school leaving her desperately isolated.

This tragic account has really highlighted the extent of the problem we are faced with… when children are taking their own lives in the face of cyber bullies it seems obvious that some form of control needs to be put in place to protect victims like Amanda. Perhaps if they were already in effect she wouldn’t have been pushed to such extreme lengths?

Comment below with your thoughts….

Welcome to the Debate…

15 Oct

As the technology generation, the way we communicate is continually evolving. From the simple text message to contemporary networking websites, it has become increasingly apparent that this media is the new frontier in social interaction. Although an entirely positive movement in many aspects, the downside to such a public forum of speech is rapidly becoming more severe.
Thr3e-Thinking wants to explore the extent to which cyber bullying, in particular, can be regulated and how increasingly essential the need for regulation has become. By looking specifically at case studies illustrating the broad spectrum of the issue, it is possible to debate the extremities related to this new method of communication and how it can be controlled.
One aspect of the problem is the flaws and pitfalls associated with freedom of speech and how it can be misconstrued for “bullying”. Can over regulation lead to a backlash from the public when it appears to restrict views and personal opinion?

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